Apple is doubling MacBook Neo production target, but keeping it at $599 may be the hard part

Jun 05, 2026 - 13:47
Updated: 2 hours ago
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Apple doubles MacBook Neo production targets to ten million units while keeping the five hundred ninety nine dollar price.

Sources have informed prominent Apple analyst Ming-Chi Kuo that Cupertino has internally revised its shipment projections for the MacBook Neo this year from 5 million to 10 million, suggesting the company will double its production targets. This comes despite supply chain challenges Apple is expected to face.

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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