Apple updates its guidelines to say it may remove apps in saturated categories from the App Store if they're not "updated, improved, or attracting customers" (Sarah Perez/TechCrunch)

Jun 09, 2026 - 18:00
Updated: 4 hours ago
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Apple updates App Store guidelines to remove underperforming apps in saturated categories

Sarah Perez / TechCrunch:
Apple updates its guidelines to say it may remove apps in saturated categories from the App Store if they're not “updated, improved, or attracting customers”  —  Apple is warning developers that some of their apps may not be able to call the App Store home forever.

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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