Apple's Craig Federighi says some companies "appear to be racing forward" to develop "AI for the sake of AI" without regard for the humans using the technology (Todd Spangler/Variety)

Jun 08, 2026 - 21:05
Updated: 4 days ago
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Apple executive Craig Federighi discusses the company updated Siri and artificial intelligence strategy.

Todd Spangler / Variety:
Apple's Craig Federighi says some companies “appear to be racing forward” to develop “AI for the sake of AI” without regard for the humans using the technology  —  Apple said it has rebuilt the Siri personal assistant from the ground up with artificial intelligence at its core …

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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