ByteDance’s Doubao to launch paid plans in late June, link with Douyin E-commerce push

ByteDance’s AI assistant Doubao is expected to roll out paid subscription services in late June, alongside feature updates announced at its upcoming Force conference, according to 36Kr. The PC and mobile versions are still completing billing system integration, which is expected to take about one month, the sources said.

Doubao has listed three subscription tiers on the Apple App Store: a Standard plan at 68 yuan ($9.40) per month, an Enhanced plan at 200 yuan ($27.70) per month, and a Professional plan at 500 yuan ($69.20) per month. Paid features will focus on advanced productivity tools including presentation generation, data analysis and video production, while basic chatbot services will remain free.

If rolled out as planned, Doubao is expected to expand paid use cases in the third quarter by integrating e-commerce-related features and supporting traffic generation for ByteDance’s Douyin, the Chinese version of TikTok, before moving into a more stable operating phase in the fourth quarter. [36Kr, in Chinese]