Ferrari bet its legacy on an EV designed by Jony Ive. The backlash wiped out $5 billion in a day.
Matteo Salvini, Italy's deputy prime minister and transport minister, weighed in publicly, writing on X: "It looks nothing like a (Ferrari). Is this supposed to be 'innovation'? Who knows what (company founder) Enzo Ferrari would say." That kind of response shows how far the Luce departs from Ferrari's established identity.
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Christopher Holloway
Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.
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