Google Launches $100 AI Ultra Plan and Cuts Existing Ultra to $200, Adds YouTube Premium Lite to AI Pro

Google has announced a new AI Ultra plan priced at $100 per month during the opening keynote of Google I/O 2026. This new plan aims to compete with ChatGPT Pro and Claude Max. The company has also lowered the price of its existing top-tier Ultra plan from $250 to $200 per month. Additionally, YouTube Premium Lite has been included at no extra cost with the $20 AI Pro subscription.

The introduction of the new $100 tier causes some overlap in naming, as Google now offers two plans both called Ultra at different price points.

What the New $100 Google AI Ultra Plan Includes and How It Changes at $200

The AI Ultra plan offers up to five times the usage limits of the Pro plan. It also includes

• 20 terabytes of Google storage, which is four times more than what is included with AI Pro.
• Subscribers receive a YouTube Premium Individual subscription
• $40 in monthly Google Cloud credits. Additionally, users get 10,000 Flow Credits for use across Google's AI-powered creative tools.
• Access to Gemini Spark will be available later this year when it launches.

Google is maintaining its previous top-tier Ultra plan but has reduced the monthly price from $250 to $200. The plan offers 20 times the usage limits of AI Pro, which is double the multiplier of the new $100 tier.

The price adjustments align with Google's strategy to compete with similar offerings at comparable price points. ChatGPT Pro costs $100 per month, while Claude Max is priced at $200 per month, both providing high-volume usage options for power users and developers.

AI Pro Now Bundles YouTube Premium Lite

Google's $20 per month AI Pro plan now includes YouTube Premium Lite at no extra cost. Normally, YouTube Premium Lite costs $8.99 a month and offers a mostly ad-free YouTube experience, excluding music videos and Shorts. Users who don’t use YouTube Music can find added value in the bundle.

This change follows recent upgrades to the AI Pro tier, which now includes an increase in storage from 2TB to 5TB.

The new pricing and plan details are effective immediately. Google has not announced a specific launch date for Gemini Spark beyond mentioning it will arrive later this year.

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