Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)

May 20, 2026 - 21:15
Updated: 19 days ago
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Google tests new conversational and AI-powered ad formats in search results and AI Mode

Anu Adegbola / Search Engine Land:
Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads  —  Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational …

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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