Inside the early 2025 senior exec meeting where Apple admitted its AI failures; Tim Cook became intimately involved in Apple's AI roadmap around the same time (Mark Gurman/Bloomberg)

Jun 07, 2026 - 15:50
Updated: 2 hours ago
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Apple senior executives and Tim Cook review artificial intelligence development during a private strategy meeting.

Mark Gurman / Bloomberg:
Inside the early 2025 senior exec meeting where Apple admitted its AI failures; Tim Cook became intimately involved in Apple's AI roadmap around the same time  —  Also: What to expect at WWDC 2026.  —  A top secret meeting finally got Apple to take its AI crisis seriously.

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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