Instagram's recommendation algorithm will penalize 'unoriginal' photo and carousel posts

Apr 30, 2026 - 13:00
Updated: 1 hour ago
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A smartphone displays the Instagram interface alongside a graphic explaining algorithm reach changes.
Meme creators and others who don't make "material" edits could get their reach throttled by Meta.

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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