Meta plans to expand the use of off-platform data, such as e-commerce purchases, from serving ads to personalize content feeds and AI responses (Emma Roth/The Verge)

Jun 09, 2026 - 16:25
Updated: 3 hours ago
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Meta plans to use off-platform e-commerce and gaming data to personalize content feeds and AI responses starting in July.

Emma Roth / The Verge:
Meta plans to expand the use of off-platform data, such as e-commerce purchases, from serving ads to personalize content feeds and AI responses  —  Beginning in July, you may start seeing content related to the games you've played, your online purchases, and more across your feeds.

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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