Q&A with Xbox Chief Strategy Officer Matthew Ball about returning to console-exclusive releases, how using in-game ads could offset development costs, and more (Christopher Dring/The Game Business)

Jun 12, 2026 - 03:55
Updated: 2 hours ago
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Xbox Chief Strategy Officer Matthew Ball discusses console exclusives and in-game advertising during a Q&A session.

Christopher Dring / The Game Business:
Q&A with Xbox Chief Strategy Officer Matthew Ball about returning to console-exclusive releases, how using in-game ads could offset development costs, and more  —  ‘If Xbox can turn things around, the whole industry can,’ says Ball  —  Listen now on Apple, Spotify or YouTube

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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