Sources: TikTok is cutting music label-facing jobs to focus on its music distribution arm SoundOn and other projects that connect it more directly with artists (Bloomberg)

May 30, 2026 - 04:26
Updated: 14 hours ago
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TikTok and SoundOn logos representing the platform shift toward direct artist distribution

Bloomberg:
Sources: TikTok is cutting music label-facing jobs to focus on its music distribution arm SoundOn and other projects that connect it more directly with artists  —  Music has been core to TikTok's identity since its inception.  What started as a lipsyncing app called Musical.ly morphed …

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