Sources: TikTok is cutting music label-facing jobs to focus on its music distribution arm SoundOn and other projects that connect it more directly with artists (Bloomberg)

May 30, 2026 - 04:26
Updated: 2 months ago
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TikTok and SoundOn logos representing the platform shift toward direct artist distribution

Bloomberg:
Sources: TikTok is cutting music label-facing jobs to focus on its music distribution arm SoundOn and other projects that connect it more directly with artists  —  Music has been core to TikTok's identity since its inception.  What started as a lipsyncing app called Musical.ly morphed …

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Christopher Holloway

Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.

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