SpaceX filing: X's ad revenue was $1.8B in 2025, $1.7B in 2024, and $2.3B in 2023, below Twitter's $4B in 2021; X and Grok now have 6.3M active paid subscribers (Alex Weprin/The Hollywood Reporter)
Alex Weprin / The Hollywood Reporter:
SpaceX filing: X's ad revenue was $1.8B in 2025, $1.7B in 2024, and $2.3B in 2023, below Twitter's $4B in 2021; X and Grok now have 6.3M active paid subscribers — SpaceX's IPO filing reveals ad revenue for X is still below what it was when Musk acquired Twitter, but it is growing again.
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Christopher Holloway
Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.
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