Xbox chief strategy officer Matthew Ball said Game Pass lost "millions" of subscribers in the months following a 50% price hike announced in October 2025 (Eddie Makuch/GameSpot)
Eddie Makuch / GameSpot:
Xbox chief strategy officer Matthew Ball said Game Pass lost “millions” of subscribers in the months following a 50% price hike announced in October 2025 — At Summer Game Fest today, Xbox's new chief strategy officer Matthew Ball spoke about some of the company's big moves recently …
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Christopher Holloway
Christopher Holloway is the founder and director of Progressive Robot, a UK-based technology company. A full-stack engineer with more than two decades of experience, he works across PHP development, ecommerce, Linux infrastructure, technical SEO and AI automation, and writes here on technology, AI, hardware and software.
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