You don’t need to be an AI startup to raise. Lucra has $20M to prove it. 

May 20, 2026 - 22:30
Updated: 51 minutes ago
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You don’t need to be an AI startup to raise. Lucra has $20M to prove it. 
Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started — especially when ARK had already been burned by a company operating in the same space.  On this episode of TechCrunch’s Equity podcast, Julie […]

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