Google Search’s AI evolution includes more ads

May 20, 2026 - 21:45
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Google Search’s AI evolution includes more ads
An image of an AI-powered Search ad
Some ads will have chatbots built in. | Image: Google

Google's AI-powered Search era apparently also extends to its ads. Now, when you look for a product in Search, Google's Gemini AI model will surface relevant items and generate a "custom explainer" about why you should purchase a specific one.

The update comes just one day after Google revealed a new Search box for larger, more conversational queries, along with a focus on AI-generated results. In an example shared by Google, someone searching for a "compact espresso pod machine" might see a Nespresso Vertuo Up under a "Sponsored Product" label, alongside an AI-generated description saying:

For a quality machine, look for capsule compati …

Read the full story at The Verge.

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