Publisher of Indie Hit "Far Far West" Rejects Gen AI in Videogames

Although Far Far West was made by a small indie team, it seems to have struck a chord with gamers, topping Steam's Top Sellers chart on launch day and garnering a 97% positive review rating on Steam. The publishing company behind the game, Fireshine Games, recently clarified its stance on generative AI in gaming, with the CEO, Brian Foote, drawing a line in the sand in an interview with GamesIndustry.biz. Foote explained that, under no circumstances, will Fireshine work with studios who use generative AI in their games. Foote said that "We don't work with partners that are relying on generative AI or generative art, and I think that's the red line we are very clear on," going on to reiterate that "as it stands, it's something we are firm on."

He explained that using AI tools like code completion or Copilot in Word, "that's an entirely different set of scenarios," and commented that "it will be very hard for anybody to say they're not touching AI in some way, shape, or form." The CEO explained that "in terms of the core game creation," it does not seem like players want AI generated games—an idea that echoes what many developers have said about the use of generative AI in creative pursuits. Foote went on to say that the tech is "not something that we think is healthy for the development community." In April 2026, a survey of game industry workers found that as many as 64% of video game workers think generative AI use is negatively affecting creativity in the gaming industry.