Rising DRAM prices are driving "forced premiumization" in the smartphone market in India and Africa, as consumers in the sub-$200 segment risk being priced out (David Oks)

May 26, 2026 - 03:17
Updated: 2 hours ago
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Rising DRAM costs reduce smartphone affordability for budget buyers in India and Africa.

David Oks:
Rising DRAM prices are driving “forced premiumization” in the smartphone market in India and Africa, as consumers in the sub-$200 segment risk being priced out  —  The global memory crunch and the great repricing of consumer electronics  —  One of the most remarkable things …

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